How INSIGHT can IMPACT your business
Are you…?
Struggling to find a simple, consistent way of explaining your services?
Wondering if your ideal customers have heard of you?
Wasting time and money experimenting with different marketing ideas?
Would you like…?
Clear messaging that sets you apart from your competitors?
A steady flow of enquiries from your ideal customers?
A simple, effective marketing strategy that reaches the right people?
Your customers rarely see your business the way you do, leaving many businesses too close to their own marketing to see what’s truly possible.
When was the last time you looked at your business through the fresh eyes of a new prospect? How well do you understand what your best customers most value about your business? Do you know why that 'hot prospect' chose your competitor?
I will uncover the hidden motivations of your customers and prospects and the language they use to describe them, then translate this into clear, actionable steps that gives you and your team the tools and confidence to stop second-guessing, and start focussing on what matters most.
Understanding your customers doesn't start with a brainstorm - it starts with listening.
Trusted By
"Sharon's approach was transformational and set the foundation for years of exponential growth."
Adrian P. Managing Director. Intersafe Ltd.
CASE STUDY - INTERSAFE LTD
NEW MESSAGING FOR B2B PROFESSIONAL SERVICES
Intersafe Ltd are a leading specialist electrical contractor. They already had a clear target market, a highly-ranking website and clear sales processes. But revenue had plateaued and although they knew they delivered a high-quality service, sometimes it felt like prospects didn't really 'get' it.
After learning about the business and their aspirations, I was clear on the values that led the founder to start Intersafe, and how they wanted to be perceived.
I conducted a series of in-depth interviews with decision makers from a number of long-term and new clients, across different sectors, and even with lost prospects. I gained a deep insight into what they really valued about Intersafe's offering, and how the 'lost prospects' differed.
From this, I helped Intersafe define three core 'values' which became central to their internal and external communication and clearly positioned Intersafe's unique value compared to their main competitors.
The result was a confident and consistent brand. Bus Dev teams handled objections with ease, Sales knew what to focus on and Marketing knew what to talk about. Over the next few years, Intersafe broke through their turnover ceiling, enjoying exponential growth.
Marketing CONSULTANCY Services
VISIBILITY
Catalyst
For businesses who want to be found
Do you feel overlooked? Have people told you that you are hard to find? Do prospects choose your competitors because they simply hadn't heard of you?
I’ll discover where your prospects are looking and how you show up in their research.
I'll help you to develop a plan to ensure you show up in the right places to be seen by the right people at the right time.
Online and offline Visibility Audit
6 -8 Structured Interviews
Gap Analysis Report
CLARITY
CATALYST
For complex businesses who want to explain themselves more easily.
Do you struggle to explain your turnkey solutions succinctly to prospective clients?
I'll reveal why your clients choose you (and why they don't), and what your prospects are really looking for.
I'll translate client language into powerful messaging which resonates with your buyers and positions you as the obvious choice.
Customer Insights, ICP Development
Brand Perception and Positioning
Messaging Strategy
GROWTH
Catalyst
For ambitious business looking to build solid foundations for growth.
Does it feel like you have reached a plateau and you're struggling to break through to the next level of growth?
I'll uncover the hidden motivations of your clients and prospects, identifying where this differs to how you want to be seen.
I'll turn insights in to action plans, with a clear implementation roadmap.
We'll make it easy for prospects to understand - and choose you, creating stronger relationships for long-terms loyalty.
In-depth Insights
Clear messaging
Implementation plan
About Me
Background
Approach
I work alongside MDs and SME Business Owners to solve problems which are holding the business back from realising its full potential.
What sets me apart is my use of structured interviews — speaking directly to your customers and prospects or employees.
I consider myself a bit like a 'marketing detective', looking for clues to uncover true motivations and concerns. As an independent marketing consultant I can dig deeper and reveal more honest insights than simple surveys or feedback forms.
These insights becomes the foundation for renewed action. I work with the business lead to adjust your marketing efforts to reflect what your prospects are really looking for.
I’m based just outside Southampton and can support your business in person or remotely.
If you're ready to see what's possible, please get in touch.
Experience & Knowledge
CIM Chartered Marketer
miniMBA Marketing
miniMBA Brand Management
CIM Specialist Award in AI
StratX Global Marketing Sim. 3rd place
What People Say
Will S
White Dot Sailing
Sharon helped identify our core clients and their needs, now we run effective marketing targeting the people we can help the most.
Alex D
Hamble Point Yacht Charters
Being a small business, we have a limited budget but we have worked together to create a marketing plan for the year which has given us a frame work. We have kept a lot of the ownership of much of our own marketing, but using this plan Sharon is able to add an element of accountability so stuff doesn't slip through the net.
Andrea G
_Social Starters
Sharon is a master story-teller! A true scientist who sees customers as the most important people you need to understand in order to provide them with solutions to their problems. She supported us to see where the leaks were in our marketing funnel, we tightened up our website as a result and learned where to focus our ad spend in order to reduce wastage and build our community at the same time. I can't thank Sharon enough for her patience, kindness, ingenuity and generous spirit, as well as laser-like attention to how we can perform better and build a business that delivers what our customers want.
Mike P
Kraken Travel
What an inspiration! Sharon is a great leader and true oracle of anything to do with digital marketing. She's a pleasure to work with and I look forward to us working together on some more projects in the future.
Simon J
Etch
Sharon is great to work with, she understands the digital world very well.
Gabriella H-F
Holty Paws
Sharon fully immerses herself in becoming part of her client's companies so that she finds the right solution to develop appropriate marketing strategies that deliver.
BOOK A FREE DISCOVERY CALL
If you are ready to see what is possible with your business, please get in touch to book a no-obligation discovery call.
